The future of humanity hinges on understanding and harnessing the unlimited potentials of meaning seeking and meaning making (Paul Wong, 2012).
[M]eaning is . . . like a large map or web, gradually filled by the cooperatives works of countless generations . . . an individual‘s meaningfulness may be a personally relevant section of that culturally created and culturally transmitted map (Roy Baumeister, 2013).
[T]he gene regulatory architecture of the human immune system may be more sensitive to the eudaimonic vs. hedonic sources of human happiness than are our conscious experiences (Barbara Fredrickson, 2013).
What we are seeing is more of a passing of the torch, from human (information) gatekeepers, to algorithmic ones. And the thing is, that the algorithms don‘t‘ yet have the kind of embedded ethics that human editors did (Eli Pariser, 2011).
Here’s what we are working on now:
Human-assisted AI for brands and publishers that suggests strategies, creative inspiration and tones for customer facing interactions, both online and off.
Personal recommendation technology based on meaning.
Augmented reality for film, news and promotion.
Clinical and professional counseling for CCO’s, CSO’s, writers, directors and other creative leaders.
8 part TV series.
REAL has illuminated a path for us to align our most soulful longings with our economic and cultural decisions – and she has done it in a way that can be accepted by our institutions now desperately seeking transformation.
— Lynne Twist, Global activist, Fundraiser, Speaker, Consultant, and best selling Author of The Soul of Money.
Renee Bunnell has identified the scientific underpinnings of what we are really hungry for, and what causes us to consume both as individuals and societies. She beautifully proves that we are longing for something that could be satisfied more fully if we understood the unique nature of who we are.
— Geneen Roth, #1 New York Times best selling Author of Women, Food and God.
REAL’s creative leadership methods represent a needed extension to traditional coaching during a time many creative executives are struggling to understand their own intuitions in the context of identifiable audience motivations.
— Kathryn Williams, Ph.D., Co-founder and Chair of the Board of KRW International.
REAL’s spaces of meaning metric will provide a common ground for marketers, psychologists and economists who are working to develop flourishing brands and economies that serve the people within them.
— Mark Anielski, Economist and Author, The Economics of Happiness: Building Genuine Wealth.
Dr. Bunnell’s studies into sustainable well-being takes individual and personal behaviors as the fundamental building block of a more rational macro-economic construct. She joins a growing body of progressive thinkers examining new approaches to interpreting our societal present and charting our future.
— Hugo Barreca, MBA, JD, Author of Financial and Legal Consultant and Author.
“REAL’s OWEN.AI is like IBM’s WATSON for creatives.
— Kimberly Carroll, Chief Digital Strategist, Websavant.
FOUNDER – RENEE L. BUNNELL, PhD
Renée is the creator of REAL’s patent-pending technology platform. As part of her vision, she sees digital analytics evolving to become more humanistic. She is on the working panel for the IEEE Ethically Aligned Design committee for Embedding Values into Autonomous Intelligent Systems; the cofounder of the legislative nonprofit Network for Investor Action and Protection (NIAP); an advisor to Aspen Institute’s Art, Spirituality and Science conferences, and a founding sponsor of the Pachamama Alliance. Renée is also the principle investigator for the nonprofit Project for Sustainable Well-being, which has developed a multidisciplinary metric for research collaboration between businesses, economists and psychologists. She previously worked as a business development executive in Silicon Valley and Washington, DC, helping to take five technology companies to IPO and/or acquisition.
REAL.ORG ADVISORS, COLLABORATORS AND THOUGHTLEADERS
The following is just a partial list of many individuals producing or advising on REAL’s projects above:
Mayank Agarwal MBA, Mark Anielski, Hugo Barreca JD MBA, Kimberly Carroll, Alan Davis, Owen Flanagan PhD, Jane Goodall, Stanislav Grof PhD, Jean Houston PhD, Suzanne Johnson, Howard Kahn PhD, Leo Lubow JD, Gifford Pinchot, Libba Pinchot, Geneen Roth, Nicole Schmidt, Robert L. Schwartz (in memoriam), Lynne Twist, Kathryn Williams PhD, Mohammad Yunus PhD, Daniel Zubrik, (more…)