OUR MISSION
The nature of being human in the context of an increasingly technological ecology is one of the most important inquiries of our time. How do we build technologies that make us more, not less, human? How can we use technology to accelerate meaning in our real lives? How do we put technology at the service of the creative leader, artisans, the editor or the auteur? REAL has been asking these hard questions for almost 20 years. Our mission is to change the nature of the systems that nudge, automate and increasingly control our lives — one project at a time.
WHY MEANING?

The future of humanity hinges on understanding and harnessing the unlimited potentials of meaning seeking and meaning making (Paul Wong, 2012).

 

[M]eaning is . . . like a large map or web, gradually filled by the cooperatives works of countless generations . . . an individual‘s meaningfulness may be a personally relevant section of that culturally created and culturally transmitted map (Roy Baumeister, 2013).

 

[T]he gene regulatory architecture of the human immune system may be more sensitive to the eudaimonic vs. hedonic sources of human happiness than are our conscious experiences (Barbara Fredrickson, 2013).

 

What we are seeing is more of a passing of the torch, from human (information) gatekeepers, to algorithmic ones. And the thing is, that the algorithms don‘t‘ yet have the kind of embedded ethics that human editors did (Eli Pariser, 2011).

PROPERTIES

Here’s what we are working on now:

REAL ENGAGEMENT AND LOYALTY (REAL)

Our patented SaaS API platform uses humanistic machine learning principles to analyze the character in content, ads and people.

OWEN.AI

Human-assisted AI for brands and publishers that suggests strategies, creative inspiration and tones for customer facing interactions, both online and off.

COMPASS

Personal recommendation technology based on meaning.

MEMES.AR

Augmented reality for film, news and promotion.

CREATIVE LEADERSHIP

Clinical and professional counseling for CCO’s, CSO’s, writers, directors and other creative leaders.

THE PARK

8 part TV series.

PEOPLE ARE TALKING
PEOPLE

FOUNDER – RENEE L. BUNNELL, PhD

Renée is the creator of REAL’s patent-pending technology platform. As part of her vision, she sees digital analytics evolving to become more humanistic. She is on the working panel for the IEEE Ethically Aligned Design committee for Embedding Values into Autonomous Intelligent Systems; the cofounder of the legislative nonprofit Network for Investor Action and Protection (NIAP); an advisor to Aspen Institute’s Art, Spirituality and Science conferences, and a founding sponsor of the Pachamama Alliance. Renée is also the principle investigator for the nonprofit Project for Sustainable Well-being, which has developed a multidisciplinary metric for research collaboration between businesses, economists and psychologists.  She previously worked as a business development executive in Silicon Valley and Washington, DC, helping to take five technology companies to IPO and/or acquisition.

REAL.ORG ADVISORS, COLLABORATORS AND THOUGHTLEADERS

The following is just a partial list of many individuals producing or advising on REAL’s projects above:

Mark Anielski, Hugo Barreca JD MBA, Kimberly Carroll, Alan Davis, Owen Flanagan PhD, Jane Goodall, Stanislav Grof PhD, Jean Houston PhD, Suzanne Johnson, Howard Kahn PhD, Mayank. Paul Lupi, Leo Lubow JD, Gifford Pinchot, Libba Pinchot, Geneen Roth, Nicole Schmidt, Lynne Twist, Kathryn Williams PhD, Mohammad Yunus PhD, Daniel Zubrik, (more…)

CLIENTS

CONTACT
First Name*
Last Name
Email*
Phone*
Message

REAL.ORG 257 Central Park West, New York, NY 10024, USA
OWEN.AI 1412 Broadway, 23rd Floor, Suite 2304 New York, NY 10018, USA
real@real.org | 212-877-5915

1412-Broadway