REAL uses patent-pending technologies to help brands, publishers & agencies programmatically cultivate more meaningful relationships with their audiences. Our system, rooted in advanced neuropsychology research, has been shown to increase purchasing by almost 4X when compared to leading optimization tools. REAL’s methods can be further integrated into segmentation, branding, editorial assignment, messaging, organizational development, as well as strategic leadership programs that have been shown to produce a 5X lift on ROA. These methods represent a renaissance in the world of predictive analytics, moving beyond social collaborative filtering and cognitive interest graphs to harness the powerful human longing for meaning and purpose.